Advent Calendar '22 — Holiday Gift

Double Bronze Clio–winning holiday gift created for Prime Video’s awards campaign and sent to Critics Choice voters and entertainment press. Role: Creative Director Directed the creative vision, managing agency partner MakeLike, and overseeing production of the 31-day gift experience. Each compartment revealed a unique item connected to Prime Video’s slate, transforming the calendar into a daily moment of discovery throughout December. The piece combined seasonal celebration with strategic campaign visibility, ensuring the platform remained top of mind during a competitive awards period.