Fall Mailer '25 — Awards Season Mailer

An immersive awards-season mailer for Prime Video designed to evoke the breadth of stories available for consideration, inviting recipients to “dive into” the platform’s slate. Role: Creative Director Led the concept, creative direction, and execution, managing creative agency MakeLike and overseeing production of the multi-component package. The dimensional piece unfolds as a layered, tunnel-like structure revealing a series of worlds inspired by Prime Video programming, creating a tactile, exploratory experience that mirrors the act of discovering stories on the platform. Distributed to awards voters and industry influencers, the package was designed to capture attention, communicate scale, and keep Prime Video top of mind throughout the season.