Advent Calendar ’23 — Holiday Gift

Bronze Clio Entertainment Award–winning holiday advent calendar created for Amazon MGM Studios’ fall FYC campaign, spotlighting multiple award-contending titles under the theme “Open the Door to More.” Role: Creative Director Conceived and directed the creative vision for the multi-title gift experience, managing design partner MakeLike and overseeing production. Structured as a daily countdown, the calendar invites recipients to open a new compartment each day, revealing curated items tied to the studio’s awards slate. The format transforms traditional campaign materials into an extended, tactile experience that sustains engagement throughout the holiday season.